Engineer, designer, entrepreneur
Marcello Gesmundo brings to Yoovant thirty years of experience across engineering, design and entrepreneurship. A path at the intersection of engineering rigor and aesthetic sensibility, where form and function are decided together.Starting from people.
There is no linear path from a management software to a patented medical device.
There is a common thread: curiosity.
People before technology
Marcello's working method always starts with the observation of real needs. The goal is to live the problem from the inside, imagine an intuitive solution, and then realize it technically without technology becoming the protagonist.
When you don't notice it, it means it really works.
This website is a concrete example: designed, developed and published entirely by Marcello, from brand identity to code.
Marcello talked about this and more in the episode Il GES-MONDO di Marcello Gesmundo, on the Link in Podcast podcast.
Listen on Spotify
From need to solution
The starting point is always a concrete need, never a technology to leverage. The simplest possible answer. Every project begins with the observation of people.
Rapid prototyping
From 3D modeling and additive printing to firmware, from prototype to finished product. Physical verification of ideas is part of the creative process.
Integrated vision
Engineering, industrial design, UX and product strategy from a single perspective. From brand identity to code, without context switching.
A 30-year journey
Thirty years, three sectors, one constant method. From management software to home automation through HealthTech, each phase added tools and perspectives that made the next possible.
Observation, instinct, adaptation. Each phase prepared the next without being planned.
Management software
Co-founding of Progetti & Sistemi and development of Simple, a management software for SMEs distributed across Italy for over 15 years. An experience that combined software engineering, business support and understanding of company processes. At the end of this phase, the decision to leave and found Yoovant independently, with a refined method and a broader field of action.
IoT and mobile apps
Design of Yooquik, an Open Source wireless home automation system with an international Kickstarter campaign. In parallel, Easeeapp for data collection in large-scale retail on iPad.
HealthTech
Omiari: a medical device to improve pharmacological therapy adherence, with voice interaction, cloud software and a mobile app. A design object for health. Italian patent for industrial invention obtained and PCT with 100% positive outcome.
The name as a project
Brand identity is part of the same design process: it is not a separate activity. For Omiari, the search for a name traversed Maori, Latin, Greek and Japanese, until the discovery of omoiyari, a term that in Japanese describes the ability to care for others by anticipating their needs. From that word, lightened and made universal, the project name was born.
Areas of expertise
A cross-disciplinary profile spanning hardware design, software architecture and product strategy.
Hardware design
From electronic design to firmware, from MEMS sensors to BLE devices. Experience with embedded systems and IoT devices.
Software architecture
Design of complex cross-platform application systems, cloud, management software. AI-assisted development, with a focus on structural quality and long-term maintainability.
UX/UI Design
User experience design focused on ease of use. Intuitive interfaces that require no instruction manuals.
Industrial design
3D modeling, additive printing and rapid prototyping. From concept to physical prototype, with attention to aesthetics and ergonomics.
Brand identity
From naming to visual identity, from communication to positioning. Every product needs an identity consistent with the values it embodies.
Fractional CTO
Strategic consulting for startups and SMEs on technology architecture, stack selection, technical team management and product roadmap.
Scope and opportunities
From technical consulting to strategic partnerships.
Marcello works alongside startups and SMEs on complex technical projects, from product definition to implementation. Particular interest in the pharma and medtech sectors.
Currently seeking partners and investors to bring Omiari to market. If you operate in the pharma/medtech sector and want to explore opportunities, now is the time for a call.
Let's explore something together
For collaborations, technical consulting or simply to discuss new projects and ideas.